Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for medium to dark brown hair.

FORMULATED FOR

Ideal for medium to dark brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for blonde to light brown hair.

FORMULATED FOR

Ideal for blonde to light brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight 
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This matte, lightweight clay gives hair texture and workable hold for bulked-up, broken-in looks.

FORMULATED FOR

Ideal for short hair lengths seeking matte, workable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This hairspray gives flexible, workable hold - plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

The fragrance inspiration has a fresh green top note with a hint of citrus wrapped with the floral scent of jasmine and the warmth of musk and sandalwood.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This heat-protective blow-dry cream helps keep styles smooth and sleek and reduces frizz for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking smooth, sleek styles.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical Styling

FRAGRANCE

A blend of orchid, star jasmine and patchouli, with fresh notes of citrus red currant. Creamy sandalwood and amber vanilla leave a sweet trail.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

Hydration to unlock style. This lightweight styling cream wraps hair in flexible hold, plus delivers 3 days of hydration and frizz reduction for lasting style retention. Featuring our Featherlight 6-Oil Blend + Nangai Oil, this hydrating styling cream offers high-humidity protection and prevents the formation of split ends by 2x (vs. untreated hair) — for hair that's soft, smooth, and shiny. Plus, it protects from heat tools up to 450°F/232°C. Discover the cream that gives you looks for days.

RESULTS

3 Days of Style Retention: 6x hydration + 5x frizz reduction vs. untreated hair
Prevents the formation of split ends by 2x vs. untreated hair.

FORMULATED FOR

Ideal for hair types seeking a styler with both lasting hydration and style retention.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry hair, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This moisturizing, curl-loving gentle shampoo, enhanced with a rich blend of oils and butters, detangles, reduces frizz, and leaves hair shiny.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This moisturizing conditioner is enhanced with a rich blend of oils and butters. It can be used three different ways: as a rinse-out, leave-in, or co-wash to leave hair shiny, deeply moisturized, and reduce frizz.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This rich curl cream, formulated for Medium to Thick hair, allows you to shape, style, and define for flexible curls with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Fine to Medium hair? Reach for Curl Light Defining Styling Cream.

FORMULATED FOR

Ideal for Medium to Thick, curly hair seeking moisture and definition.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This superbly lightweight curl cream, formulated for Fine to Medium hair, allows you to shape, style, and define for flexible curls and waves with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Medium to Thick hair? Reach for our original Curl Defining Styling Cream.

FORMULATED FOR

Ideal for Fine to Medium, curly hair seeking moisture and definition.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Your hair’s first step for soft and defined curls. Enhanced with a rich blend of oils and butters, this leave-in hair primer deeply moisturizes hair, reduces frizz, and provides light hold on day 1 to set the stage to power up your pattern from the start. Then on day 2 and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a primer and restyler.

Patterns: Coily (4A–4C), Curly (3A–3C), Wavy (2A–2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, color-treated, dry, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: Pink Grapefruit and Sweet Lemons
Middle Notes: Jasmine and Muguet
Base Notes: Warm Woods and Musk

This lightweight hair mousse for curly hair creates voluminous, bouncy curls (that last). Enhanced with a rich blend of oils and butters, it also deeply moisturizes, reduces frizz, and protects against humidity to keep curls lush and lifted. This mousse? It's magic.

FORMULATED FOR

Ideal for curly to wavy curl patterns seeking volume and hold.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This daily sea salt shampoo, infused with minerals and sea botanicals, builds buoyant body and sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily shampoo that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This lightweight and moisturizing conditioner, infused with sea botanicals, creates buoyant body and soft, sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily conditioner that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

A luxurious hair serum + oil powered by our highest concentration of Honey Bond-Building Complex. This lightweight treatment styler hybrid helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C.

RESULTS

Versus untreated hair, it instantly delivers:
90% frizz reduction that lasts all day
57% reduced breakage
6x more hydration

FORMULATED FOR

Ideal for any hair type seeking a reparative, treatment-styler hybrid.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

Attention fearless heat stylers + color chameleons in need of TLC: this travel-size set gives hair a bond-building boost on washdays. Our Bond-Building Repair Shampoo + Conditioner build bonds to help repair damaged hair, prevent breakage, and smoothe the cuticle for softness + shine. Our leave-in treatment, Bond-Building TripleBond Flash Rinse, instantly builds the 3 essential bond types to help fortify, plus it adds 2x shine vs. unwashed hair, detangles, softens + smoothes.

WHAT'S INCLUDED

Bond-Building Repair Shampoo
Luxe, restorative daily shampoo that builds new bonds, strengthens hair, and repairs damaged hair from cortex to cuticle.

Bond-Building Repair Conditioner
Daily conditioner for hair repair that instantly detangles, reduces frizz, and smoothes the cuticle for softness + shine.

Bond-Building TripleBond Flash Rinse
Hair treatment that instantly builds the 3 essential bond types to help fortify hair and adds shine. Use it alone as a conditioning rinse or give your washday a boost by using it between your favorite Bumble and bumble shampoo and conditioner or just with your favorite conditioner.

RESULTS

Bond-Building TripleBond Flash Rinse instantly builds the 3 essential bond types and adds 2x shine vs. unwashed hair.

FORMULATED FOR

Ideal for any hair type that is damaged by heat, color, or chemicals.

Patterns: Curly (3A–3C), Wavy (2A–2C), Straight (1A)

All Diameters: Fine, Medium, Thick 

Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a heat protective volumizing hair product.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This lightweight primer and leave-in detangler sets the stage for styling and creates a great surface for styling products. It’s the first step that preps hair without weighing down even the finest strands. Then when you want a refresh, spray it on to smooth and detangle.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Straight (1A), Wavy (2C–2A)
Diameters: Fine, Medium
Conditions: Untreated, color-treated, dry, chemically damaged, physically damaged, mechanically damaged

FRAGRANCE

Top Notes: Bourgeon de Cassis
Middle Notes: Crushed Spearmint
Base Notes: White Woods

Inspired by old-school barber elixirs, this detangling spray hair primer kicks off your routine to set the tone for your best style. A Bb.Stylist favorite, it also refreshes and invigorates — all in one step.

FORMULATED FOR

Ideal for hair types looking to invigorate their hair and scalp while detangling.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Untreated, color-treated, dry, chemically damaged, physically damaged, mechanically damaged, scalp care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula — Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.

FORMULATED FOR

Ideal for all hair types seeking hold and flexibility in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

Quench dry hair with a hydrating travel-size trio from our #1 fan-favorite Hairdresser’s Invisible Oil Collection, infused with our Featherlight 6-Oil Blend to deliver softer, smoother hair. Begin with hydrating Hairdresser’s Invisible Oil Shampoo + Conditioner. Then add our bestselling leave-in conditioner, Hairdresser’s Invisible Oil Heat/UV Protective Primer — with this must-have, 97% say hair looks shiny, less frizzy* and 98% say hair feels hydrated*.

*consumer testing on 180 women after one use

RESULTS

Hairdresser’s Invisible Oil Heat/UV Protective Primer instantly delivers 86% more hydration and cuts frizz by 50% vs. untreated hair. Plus, it provides heat protection up to 450°F/232°C (and much more).

98% say hair feels hydrated*
97% say hair looks shiny, less frizzy*
95% say hair's easier to style*
97% say hair feels soft, detangled, more manageable*

*consumer testing on 180 women after one use

FORMULATED FOR

Ideal for dry hair or hair types seeking lightweight hydration and frizz reduction.

Pattern: Curly (3A-3C),Wavy (2A-2C), Straight (1A)
Diameters: Fine, Medium, Thick
Condition: Dry

FRAGRANCE

This is a luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

KEY INGREDIENTS

Featherlight 6-Oil Blend: Provides conditioning, hydration, nourishment, softening, and smoothing.

UV Filters: Protects from the drying effects of the sun. (Primer)

Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This moisturizing, curl-loving gentle shampoo, enhanced with a rich blend of oils and butters, detangles, reduces frizz, and leaves hair shiny.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This moisturizing conditioner is enhanced with a rich blend of oils and butters. It can be used three different ways: as a rinse-out, leave-in, or co-wash to leave hair shiny, deeply moisturized, and reduce frizz.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Your hair’s first step for soft and defined curls. Enhanced with a rich blend of oils and butters, this leave-in hair primer deeply moisturizes hair, reduces frizz, and provides light hold on day 1 to set the stage to power up your pattern from the start. Then on day 2 and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a primer and restyler.

Patterns: Coily (4A–4C), Curly (3A–3C), Wavy (2A–2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, color-treated, dry, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: Pink Grapefruit and Sweet Lemons
Middle Notes: Jasmine and Muguet
Base Notes: Warm Woods and Musk

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.