Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Coily (4C-4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing - with a soft, cushiony, crunch-free feel.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a soft, crunch-free volumizing mousse.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This hairspray gives flexible, workable hold - plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

The fragrance inspiration has a fresh green top note with a hint of citrus wrapped with the floral scent of jasmine and the warmth of musk and sandalwood.

An oil-based styling cream for languid, lived-in looks. This finisher adds polish, separation, and sheen to classic grooming or casual tousling.

Our first-ever product is a shining Bb.Original that brings your cut to life.

FORMULATED FOR

Ideal for Medium to Thick hair types looking to add shine and separation for lived-in looks.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus and pineapple, middle notes of freesia and water lily, and a musk base.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This sea salt spray offers a softer twist on beachy, sun-dried styles with a salt-in-oil formula that builds soft, tousled texture with sheen.

Fine to Medium hair? Reach for Surf Sea Salt Spray.

FORMULATED FOR

Ideal for Medium to Thick hair that's seeking a salt spray texture and subtle shine + conditioning.

Patterns: Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.