Prepare for High Drama — and take up space — with volume. This airy hair-thickening foam is a hair styler + scalp treatment that gives an immediate increase in visible hair density + instant lift for all-day roots-to-ends volume. With Strand Plumping Technology, plus a mix of peptides + antioxidants to help boost energy and protect against external aggressors to create a healthy follicle environment, it’s a must-have heat-protective blowout foam for all hair textures and especially Fine Hair.
RESULTS
Immediate increase in visible hair density 2X all-day volume instantly* *vs. untreated hair
FORMULATED FOR
Ideal for all hair textures or those with thinning hair looking to instantly boost visible hair density and create big voluminous styles that last all day.
Patterns: Coily, Curly, Wavy, Straight Diameter: Fine, Medium Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling
FRAGRANCE
This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedarwood and white musk.
Benefits
How It Works
With Strand Plumping Technology to expand strands for instant volume, this hair thickening formula + scalp treatment works with Density Rice Peptides to increase thickness + visible hair density, plus an Antioxidant + Energy Complex to help boost energy + protect against external aggressors to create a healthy follicle environment.
KEY INGREDIENTS
Strand Plumping Technology visibly expands each strand for voluminous full-bodied styles, as well as thickens and plumps to improve the look of thin or thinning hair.
Density Rice Peptides to help create instant volume, thickness, and increased visible hair density.
Antioxidant + Energy Complex helps boost energy as a scalp treatment and protects against external aggressors to create a healthy follicle environment.
Watch
How to Use
Do not shake bottle.
For highly dramatic hair styling, apply 3–5 pumps evenly through damp hair from roots to ends. (To use as a scalp treatment, before you use it as a styler, massage 5–10 pumps into the scalp as your first step.)
Blow-dry with a round brush for extra lift or with a diffuser for full natural coils, curls, and waves.
PRO TIP
For voluminous styles that last, start with freshly washed hair — buildup can weigh strands down.
To encourage lift, prep by using this hair-thickening product, then blow-dry hair in the opposite direction you plan to style it.
For coily and curly hair, apply the foam section by section. Twist or finger-coil your strands and diffuse on low heat to enhance thickness and definition.
To prep for updos, use High Drama Styling Foam as your go-to blowout volumizing foam + a pre-styling treatment to add volume and grip to your hair before styling. It provides light hold, plus the added texture and volume will help your style stay in place.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Bb.Products are free from parabens, phthalates, mineral oil, and formaldehyde.
Cruelty Free
Bumble and bumble is a cruelty-free brand. We don't test on animals.
SHOP THICKENING COLLECTION
Go big on style with our full lineup of volumizers.