Color Fading

This multitasking leave-in treatment is our #1 best seller. Versus untreated hair it:

• Instantly delivers 86% more hydration
• Instantly cuts frizz by 50% (all day, even in extreme humidity)

Plus, it protects from heat tools up to 450°F/232°C, has UV Filters to help protect hair against the drying effects of the sun, helps protect color from fading for up to 16 washes, detangles to help protect against breakage, smoothes, softens, and adds shine. Now that’s a real multitasker.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This velvety, dry fiber color stick offers instant gray and root coverage with a blendable application.