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Full Potential

For hair that’s fuller, stronger, and stays with you longer.

Full Potential

For hair that’s fuller, stronger, and stays with you longer.

We love a fierce look, but it can be hard on your hair. Protect your strands from breakage with Full Potential.

Shop the Regimen

When used as a regimen, Full Potential helps reduce breakage.

Quick Shop
Full Potential Shampoo Full Potential Shampoo
Full Potential Shampoo
This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.
Helps fragile hair stay fuller and stronger – for longer.
$31.00
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Quick Shop
Full Potential Conditioner Full Potential Conditioner
Full Potential Conditioner
This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.
For hair that’s fuller, stronger, and stays with you longer.
$34.00
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Quick Shop
Full Potential Booster Spray Full Potential Booster Spray
Full Potential Booster Spray
This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.
For hair that’s fuller, stronger, and stays with you longer.
$60.00
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