Take the Hair Goals Quiz and get customized hair care advice.
The lowdown on new products, offers, and hair inspo – straight to your inbox.
Psst. There’s more. Join Bb.Rewards for online exclusive goodies.
Yes, sign me up.
Warm Semisumo between hands.
Distribute throughout dry hair and comb backwards. Build up the product as needed to get the right amount of hold.
Get The Look
Explore Other Looks