Viva la ‘90s. At Miaou, “we wanted crunch – 1990s crunch,” said Bb.Global Fashion Director Laurent Philippon. “Channeling Drew Barrymore, Calvin Klein, Kate Moss – we weren’t afraid of a wet, almost sweaty look.” Focusing on the roots, Philippon mixed the new Bb.Thickening Go Big Treatment with Bb.Thickening Spray, using a vent brush for lift and direction. Then, he blow-dried hair and created soft S-waves with a curling iron, adding Does It All hairspray for brushable hold. Finally, Hairdresser’s Invisible Oil added shine, while Spray de Mode hairspray set the look.