Bb.Global Fashion Director and hair lead, Laurent Philippon, looked to ADEAM’s unique vision to create these soft (yet specific) waves. Inspired by the indigenous Ainu people of Japan and Russia, the collection represented a collage of perspectives, and “translated into the hair as a bohemian vibe, but controlled.”
To achieve this tamed and tousled look, start by creating a straight center part. Spritz Bb.Thickening Spray throughout the hair, and roughly blowdry with a diffuser. Work an iron through the hair, alternating directions to create soft waves (A.K.A. Laurent Philippon’s signature “s” wave). For curly or naturally textured hair, apply Bb.Curl Pre-Style/Re-Style Primer to refresh the texture.