The last word in hair repair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, fortifies hair fibers to protect against future damage, and smoothes the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it builds new bonds to strengthen hair + helps repair damage from the cortex to the cuticle. Color-safe.

All day volume starts with a mask. This lightweight in-shower treatment, powered by Emblica Technology, plumps strands from roots to ends for a thicker, fuller, volumized look. Hair is instantly detangled and strengthened to protect against breakage, helping you keep the locks you have longer. Mask but not least, it improves manageability and nourishes your scalp, too. Voluminous hair that looks and feels healthier? Now that’s big.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

A daily conditioner with marine extracts for lightweight moisture.

A daily cleanser with marine extracts for lightweight moisture.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This velvety, dry fiber color stick offers instant gray and root coverage with a blendable application.