Full Potential Shampoo
Helps fragile hair stay fuller and stronger – for longer.
What It Is
This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.
How It Works
Infused with our Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores – creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.
• Immediately: 80% of regimen users said hair looks fuller
• After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style
Who It's For
• Density: fine to thick
• Texture: straight to curly
• Type: breakage-prone or thinning
How to Use
Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray.
Energizing Creatine helps keep hair looking healthy
Invigorating Menthol offers a cool, tingling sensation (oooh!)
Formula with UV absorbers helps protect hair against UV damage
Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde.
Bumble and bumble is a cruelty-free brand. We don't test on animals.
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