Christian Cowan

Christian Cowan

INSPIRATION: “It’s a little bit 90s,” said Laurent Philippon, Bumble and bumble Global Fashion Director. “Think: Kate Moss, David Bowie – but still contemporary. It’s definitely less conceptual than past seasons, and more real. We’re embracing each girls’ natural texture – and there’s a lot of zhushing.”

STYLING METHODS: Apply Thickening Spray at the roots, using a blow dryer to direct the hair back from the face. Blow-dry the sides back against the scalp using Holding Spray – a backstage staple for flexible, workable, brushable control. To add separation and glass-like gleam, run Sumogel from roots to midshaft, combing the hair over slightly to one side. Finish with NEW Sumo Liquid Wax+ Finishing Spray for lived-in texture and shine. Zhush, and go.

PRODUCTS USED: Thickening Spray, Holding Spray, Sumogel, Sumo Liquid Wax+ Finishing Spray

Stylist: Laurent Philippon

Show: Christian Cowan

Season: NYFW SS20

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