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An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology – for big hair that’s soft. Moveable. Touchable.

An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology and gentle moisturizers – for big hair that’s soft. Moveable. Touchable.

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CLEANSE AND CONDITION

TREAT

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Bb.Thickening
Go Big Treatment

The first step to sky-high styles. This concentrate swells each strand, thanks to Emblica technology.

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PRE-STYLE

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Bb.Thickening Spray

This pre-styler spray creates lift and volume for your lushest blow dry, ever. Prepare for liftoff.

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STYLE
Big hair, your way. Choose what you're going for.

Bb.Thickening Great Body Blow Dry Creme

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Bb.Thickening Great Body
Blow Dry Creme

This heat-protective cream inflates blow dries to luscious new heights, swelling each strand, thanks to Emblica technology.

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Bb.Thickening Full Form Mousse

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Bb.Thickening Full Form
Soft Mousse

This heat-protective mousse gives high-volume hair, with an updated moisturizing formula for a soft, cushiony feel.

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FINISH
Big hair, your way. Choose what you're going for.

Bb.Thickening Dryspun Texture Spray

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Bb.Thickening Dryspun
Texture Spray

This translucent dry finishing spray adds volume, lift, and airy texture.

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Bb.Thickening Creme Contour

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Bb.Thickening
Creme Contour

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.

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Thickening Volume Shampoo Thickening Volume Shampoo
Thickening Volume Shampoo
This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)
The best volumizing shampoo for instant body building.
$28.00
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Thickening Volume Conditioner Thickening Volume Conditioner
Thickening Volume Conditioner
This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.
Body building made easy.
$30.00
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Thickening Go Big Treatment Thickening Go Big Treatment
Thickening Go Big Treatment
This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.
The first step to sky-high styles.
$30.00
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Thickening Spray Thickening Spray
Thickening Spray
This pre-styler spray creates lasting lift and volume – for your lushest blow dry, ever. (Same formula you know and love.)
Lush, thick hair starts here.
$30.00
Add to Bag Shop Wholesale
Add to Consumer Bag
Thickening Great Body Blow Dry Creme Thickening Great Body Blow Dry Creme
Thickening Great Body Blow Dry Creme
This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.
Your blow dry just got bigger.
$32.00
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Thickening Full Form Soft Mousse Thickening Full Form Soft Mousse
Thickening Full Form Soft Mousse
This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.
High-volume hair you can fluff, muss, and touch.
$31.00
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Thickening Dryspun Texture Spray Thickening Dryspun Texture Spray
Thickening Dryspun Texture Spray
This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)
A texturizing hair spray that adds airy volume.
$31.00
Add to Bag Shop Wholesale
Add to Consumer Bag
Thickening Creme Contour Thickening Creme Contour
Thickening Creme Contour
This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.
A styling creme for definition – without deflation.
$29.00
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