This transformative clear oil instantly vanishes into hair – reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair’s easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

This lightweight micro mist boosts shine for finished styles + helps hydrate, reduce frizz, and soften. Dull, dry hair instantly looks revived.

Parched hair? Pamper it. Packed with our 6-Oil Blend and boosted with Castor Oil, this potent heated oil envelopes tresses in hydration – for a nourished, smooth finish, and a luxe self-care experience.

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours – for shiny, smooth, soft strands.

A luxurious, oil-serum leave in that delivers transformative, cortex-to-cuticle repair and creates softer, smoother, stronger strands – instantly. Powered by our highest concentration of Honey Bond-Building Complex, this lightweight treatment-styler hybrid helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C. Next-level hair repair for those who style fearlessly (or want to start).

NEW Bond-Building Repair Oil Serum instantly delivers:

• 90% frizz reduction that lasts all day

• 57% reduced breakage

• 6x more hydration
...vs. untreated hair.

Heat, color, or chemical damage? We’ve got you covered. This shampoo is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands. Color-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. Invented for hair chameleons, it builds new bonds to strengthen strands and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine. Color-safe.

The last word in hair repair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, fortifies hair fibers to protect against future damage, and smoothes the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it builds new bonds to strengthen hair + helps repair damage from the cortex to the cuticle. Color-safe.

Powered by our Honey Bond-Building Complex, this super styler builds new bonds to strengthen hair and helps repair damage from the cortex to the cuticle. Protects against heat tools (up to 450 degrees), fortifies to help prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for color and chemically-treated hair.

Beat the heat. This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and helps prevent breakage, featuring our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Color-safe.

Less blow-dry time = less heat damage. This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Reduces frizz and flyaways, smoothes and conditions, and protects against heat featuring our Honey Protective Complex. Plus, added UV filters shield hair from the drying effects of the sun. Color-safe.

This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.

This moisturizing conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Color-safe.

This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, and reduce frizz.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturizing mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Color-safe.

This rich cream helps create moveable curls without the crunch – with UV filters to help protect hair against the drying effects of the sun. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair.

We’ve expanded our Curl range, giving you more ways to customize your curls. This superbly lightweight version of our fan-favorite Curl Defining Cream, that’s specially formulated for fine to medium hair, allows you to shape, style, and define curls and waves. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair. It also reduces frizz, leaves hair shiny, and provides long-lasting soft hold. Suitable for chemically-treated hair.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

This nourishing gel-oil hybrid adds hydration, bounce, and shine, while protecting against humidity. Plus, UV protection helps shield curls from the drying effects of the sun. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

Calling all curls: we’ve added to our range, so you’ve got more curl options. A go-to for glossy, defined curls. This bouncy, versatile, silicone-free pomade shapes and styles your curls while providing hold, shine, and definition. It works on damp or dry hair to smooth, separate, and reduce frizz – all without a flaky finish. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair and is formulated with UV filters to help shield hair from the drying effects of the sun. Suitable for chemically-treated hair.

Dive into nourished shine with our creamy-light conditioner infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This hydrator helps balance moisture and nurtures hair and scalp for strands that feel lightweight, smooth, and free of residue. All while reducing frizz and imbuing a softness + buoyant shine that our Pros say, “you couldn’t find on Bb.Land, until now.” A new, mindfully crafted evolution of our original Seaweed Conditioner formula, responsibly packaged with 100% recycled materials.

When used together with Seaweed Shampoo, 91% showed improved scalp hydration.*

*Clinical testing on 32 subjects after using 3 times.

This versatile leave in, infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae, is your simple step for effortless, air-dried styles. Part leave-in conditioner, part styling cream –– it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps maintain an optimal scalp environment. Effortless looks? From sea to city to salon, our Seaweed provides. Responsibly packaged with 100% recycled materials.

2X frizz reduction instantly + all day vs. untreated hair

An indulgent conditioner for rich moisture.

An indulgent cleanser for rich moisture.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

Land-locked? Beach, please. Make waves wherever you go with Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

This heat-protective blow-dry creme helps keep styles smooth and sleek, and reduces frizz for up to three days.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

A heat protective blow-dry creme for bounce, shine and volume.

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks.

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.