RESULTS

Instantly delivers 86% more hydration^*
Reduces frizz by 50% that lasts all day, even in extreme humidity^*
Protects color from fading for up to 16 washes
_{*vs. untreated hair}

The Feels
98% say hair feels hydrated^*
99% say hair feels nourished^*
97% say hair feels soft, detangled, more manageable^*
96% say hair feels protected^*
95% say hair feels healthier, smooth, strong^*
93% say hair feels soft and more manageable all day^**
91% say hair feels like it stays hydrated all day^**

The Looks
97% say hair looks shiny, less frizzy^*
96% say it reduces look of flyaways^*
96% say hair looks healthier^*

The Performance
98% say it created a foundation for products to layer on^***
97% say it absorbs easily into hair^*
95% say hair's easier to style^*

_{*consumer testing on 180 women after one use
**consumer testing on 179 women after 2 weeks of use
***consumer testing on 102 women after 2 weeks of use}

FORMULATED FOR

Ideal for hair types seeking a multitasking conditioning primer and heat protectant for hair.
Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Dry, untreated, color-treated, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: Frangipani
Middle Notes: Golden Honey
Base Notes: Tonka Bean

Prepare for High Drama — and take up space — with volume. This airy hair-thickening foam is a hair styler + scalp treatment that gives an immediate increase in visible hair density + instant lift for all-day roots-to-ends volume. With Strand Plumping Technology, plus a mix of peptides + antioxidants to help boost energy and protect against external aggressors to create a healthy follicle environment, it’s a must-have heat-protective blowout foam for all hair textures and especially Fine Hair.

RESULTS

Immediate increase in visible hair density
2X all-day volume instantly^*
_{*vs. untreated hair}

FORMULATED FOR

Ideal for all hair textures or those with thinning hair looking to instantly boost visible hair density and create big voluminous styles that last all day.

Patterns: Coily, Curly, Wavy, Straight
Diameter: Fine, Medium
Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedarwood and white musk. 

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This superbly lightweight curl cream, formulated for Fine to Medium hair, allows you to shape, style, and define for flexible curls and waves with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Medium to Thick hair? Reach for our original Curl Defining Styling Cream.

FORMULATED FOR

Ideal for Fine to Medium, curly hair seeking moisture and definition.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This hairspray gives flexible, workable hold - plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

The fragrance inspiration has a fresh green top note with a hint of citrus wrapped with the floral scent of jasmine and the warmth of musk and sandalwood.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.