Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair’s easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours – for shiny, smooth, soft strands.

A lightweight volume shampoo instantly uplifts hair by removing build-up and delivers a touch of moisture for soft, moveable volume — a body-building boost for fine, thin hair or any hair that desires voluminous results.

New formula, same name, big volume. A lightweight, moisturizing conditioner delivers bounce and instant fullness. Infused with our Strand-Plumping Technology, instantly thicken and plump each strand from roots to ends for a thicker look — a body-building boost for fine, thin hair or any hair that desires voluminous results.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

A luxurious, oil-serum leave in that delivers transformative, cortex-to-cuticle repair and creates softer, smoother, stronger strands – instantly. Powered by our highest concentration of Honey Bond-Building Complex, this lightweight treatment-styler hybrid helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C. Next-level hair repair for those who style fearlessly (or want to start).

NEW Bond-Building Repair Oil Serum instantly delivers:

• 90% frizz reduction that lasts all day

• 57% reduced breakage

• 6x more hydration
...vs. untreated hair.

Heat, color, or chemical damage? We’ve got you covered. This shampoo is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands. Color-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which repairs hair from the cortex to the cuticle. Invented for hair chameleons, it builds new bonds to strengthen strands and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine. Color-safe.

The last word in hair repair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, fortifies hair fibers to protect against future damage, and smoothes the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it builds new bonds to strengthen hair + helps repair damage from the cortex to the cuticle. Color-safe.

Beat the heat. This mist protects dried hair against heat tools (up to 450 degrees), repairs damage, and helps prevent breakage, featuring our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Color-safe.

This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.

This moisturizing conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Color-safe.

This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, and reduce frizz.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturizing mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Color-safe.

This rich cream helps create moveable curls without the crunch – with UV filters to help protect hair against the drying effects of the sun. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair.

We’ve expanded our Curl range, giving you more ways to customize your curls. This superbly lightweight version of our fan-favorite Curl Defining Cream, that’s specially formulated for fine to medium hair, allows you to shape, style, and define curls and waves. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair. It also reduces frizz, leaves hair shiny, and provides long-lasting soft hold. Suitable for chemically-treated hair.

Calling all curls: we’ve added to our range, so you’ve got more curl options. A go-to for glossy, defined curls. This bouncy, versatile, silicone-free pomade shapes and styles your curls while providing hold, shine, and definition. It works on damp or dry hair to smooth, separate, and reduce frizz – all without a flaky finish. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair and is formulated with UV filters to help shield hair from the drying effects of the sun. Suitable for chemically-treated hair.

Dive into nourished shine with our gentle shampoo infused with a nutrient-rich trio of Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This lightweight cleanser helps balance moisture and nurtures hair and scalp. Dirt, excess oil, and product buildup are washed away without stripping for hair that feels buoyant, bouncy, fresh. A new, mindfully crafted evolution of our original Seaweed Shampoo formula, responsibly packaged with 100% recycled materials.

When used together with Seaweed Conditioner, 91% showed improved scalp hydration.* 

*Clinical testing on 32 subjects after using 3 times. 

Dive into nourished shine with our creamy-light conditioner infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This hydrator helps balance moisture and nurtures hair and scalp for strands that feel lightweight, smooth, and free of residue. All while reducing frizz and imbuing a softness + buoyant shine that our Pros say, “you couldn’t find on Bb.Land, until now.” A new, mindfully crafted evolution of our original Seaweed Conditioner formula, responsibly packaged with 100% recycled materials.

When used together with Seaweed Shampoo, 91% showed improved scalp hydration.*

*Clinical testing on 32 subjects after using 3 times.

This versatile leave in, infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae, is your simple step for effortless, air-dried styles. Part leave-in conditioner, part styling cream –– it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps maintain an optimal scalp environment. Effortless looks? From sea to city to salon, our Seaweed provides. Responsibly packaged with 100% recycled materials.

2X frizz reduction instantly + all day vs. untreated hair

A creamy cleanser with enough moisture for everyone (and every day).

A creamy conditioner with enough moisture for everyone (and every day).

An indulgent conditioner for rich moisture.

An indulgent cleanser for rich moisture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

Land-locked? Beach, please. Make waves wherever you go with Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).