The term "house" is a tongue-in-cheek tribute to the great fashion houses of the past - clothes were designed on one floor; sewn on another, shown on a third and retailed on the ground.

Keeping everyone in close proximity makes for an incredible strong culture where ideas can be shared freely. At Bb. we are self-contained - we create the cuts/color/styles, products and packaging; we have a huge art department, take our own photographs, write our own copy, make our own films, write our own books and magazines, we do our own public relations, marketing, sales, product development, finance and education. There's nothing we don't do ourselves.