"As a company evolves, as this one has - so does visual identity. But a brand is much more than a logo it's the people, the environment, the total experience that makes it memorable." - Alexander Brebner, designer, writer & extraordinary creative entity
The first Bb logo was created by a graphic designer named Mike Quon. It showed the word "bumble" with an extended m that was made to look like a comb - it was brilliant and won lots of design awards. When we moved to 56th Street in 1986, it was a much bigger, swankier space and we forced Mike to design a new logo, probably against his better judgment and good sense. It was just awful, very busy, very Miami Vice. It was a period of extremely bad taste. When we look at photos of how the salon looked then (not to mention our hair), we groan. But then again, we all have a past.
At the end of the eighties, we met Alexander Brebner, who was a client of Howard's, who thankfully led us away from those dark days. He worked on a hand-drawn logo, almost like Japanese calligraphy, which eventually became the big "B" and small "b".
Not to take anything away from those sneaker and computer companies (we love them, too), but we think that seeing the same logo over and over again is a bit boring. Today, there are more than 40 Bb's to choose from, which is much more visually intriguing. Plus it drives our trademark lawyers mad, which is becoming a nice little side hobby of ours.